Category Archives: operationalizing your brand

2017Jul11
Renie Cavallari

Brand Relevance: My 4 Truths

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2016Nov28
Renie Cavallari

12 Ways to Leverage Your Independent Spirit

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2016Aug30
Renie Cavallari

People are your billboards

Why is it we are willing to spend so many marketing dollars on attracting new customers and not nearly as much on retaining our current customers? What can you do to ensure the customer in your lobby is definitely coming back? How do you create real loyalty?
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2015Oct12
Renie Cavallari

What's in a Brand?

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