Category Archives: loyalty
A person I often work with recently asked if I was still loyal. The answer was yes and still the question was uncomfortable.
The story makes the experience. The experience makes the brand.
Every interaction is an opportunity to tell your story… a story that speaks to your brand and your culture. From how it feels when someone answers the phone to how you present your menu and food, your stories unfold.
The Starbucks Experience
It never amazes me how Starbucks has managed to continue to innovate in the world of coffee, even when discretionary income is at an all time low. They start with 2 cups of happy people, followed by an extra heap of sugar and before you know it you just paid $4.00 for a grande iced mocha no whip […]