Why is it we are willing to spend so many marketing dollars on attracting new customers and not nearly as much on retaining our current customers? What can you do to ensure the customer in your lobby is definitely coming back? How do you create real loyalty?

This is the third in a series of Aspire blog posts with tips on how to build a culture that sustains employee and customer buy-in. If you missed them, check out Part 1 and Part 2 on the Aspire blog.

This past weekend, I was in beautiful Sedona staying at a wonderful 5-star Bed & Breakfast. It had an amazing location, an extraordinary setting and the casita itself had every special consideration you would expect from a 5-star product. And yet, I will never go back there.

Customer retention is your most cost effective sales strategy. The true measure of your customer service is if your customer has a high intention of returning. Customers will always have choice and “intent to return” tells you what choice they will make next time.

"Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence."John Adams

Nobody Does it Better

Customer service - customer retention is the single most important strategy to drive your business and secure your market share. So how do you get customer retention...be nice to your customers. We call this customer service! Customer service is about anticipating what a customer needs and wants […]