I was recently asked, "As a leader, what is the one thing…the one must I should focus on everyday regardless of all other things happening around me?" It was a brilliant question.  It got me thinking…for days and days.

Imagine everyone in your organization engaged, aligned, and performing to their potential. Imagine everyone playing "All In" Great organizations have synergy. Their culture allows them to play to a rhythm at a different tempo than the average organization. How do you get that at your […]

Here are a few lessons I learned in 2017. In some instances, I was reminded AGAIN!

What matters most in building a strong culture? Engagement. What is engagement? At Aspire we define it as the ability to build a fanatical commitment to your brand’s promise and company values. Your brand promise is the experience every customer gets from  your product or service. Your values are […]

Hire to fit your culture. You can train people who are aligned with you to do the job. You cannot train people to be different from their authentic self.

As leaders we have a lot of balls in the air: Strategy. Pushing past the status quo. Market demand and compression. Brand. Costs. And the list goes on and on.