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What matters most in building a strong culture? Engagement. What is engagement? At Aspire we define it as the ability to build a fanatical commitment to your brand’s promise and company values. Your brand promise is the experience every customer gets from  your product or service. Your values are […]

Fantastic speaker, author and coach Toni Newman said it best:

Why do so many hold on to the status quo? Who is inspired by the tried and true? To do what we already know?

I just had the pleasure of seeing Ken Niumatalolo, the head football coach of the Naval Academy. I have to say I loved him. He was so real and so aware. It all comes down to culture and he, as the Coach, defines the culture. Nice to hear a leader take responsibility for the culture…for better or […]