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The Aspire leadership Kool-Aid recipe: Inspire. Disrupt. Engage. Align. Read our blog frequently to get your sip here.

2013May28
Renie Cavallari

Competition makes us Better! (Fly Fisherman Series Part 6)

Fly fishermen are very competitive.  They want to be in the best place on the river where the fish are hanging out.  When they catch a fish they take a picture, track each day’s count (missed strikes as well as the fish count) and talk about each fish like they are their children.
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2013May20
Renie Cavallari

Energy Ignites What is Possible (Fly Fisherman Series Part 5)

This sport takes energy.  To start, there are 4 main types of casts that a fly fisherman must master; they are using any one of these four casts over hundreds of times in a single day.  While they are casting, they may be walking in a fast moving river or standing in a current that could sweep them […]
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2013May13
Renie Cavallari

Engage your Buyer! (Fly Fisherman Series Part 4)

Fly fishermen understand that presentation matters, as they present the fly in a way that the fish think an artificial fly is the real McCoy.  This means they consider the type and size of the fly, as well as the type, length and the strength of the line, which all has to match the fish’s […]
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2013May06
Renie Cavallari

Get Your Customers to Bite! (Fly Fisherman Series Part 3)

They know how to get the fish's attention: they match the insects that are hatching with their artificial flies so fish will not think they are a fraud. Fish have a lot of food to choose from so your fly has to be good.
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