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Hospitality and Sales Training for the Womens' Market  Sales Training Tips - Get your marketing message to stick. Know that women buy from their hearts. Ways to tap into her heart:

Face it - women like to communicate.  We talk.  We listen.  We talk some more. We want the truth and when we buy we expect the exchange for our hard earned money to be valuable, delivered as promised and the experience itself to be considerate of our never-ending to-do list!

Your sales training must take into account the fact that women buy differently than men. They have a different perception of value and at the top of their list are trust and respect, or they won’t buy. Women want you to help make their life easier and to experience enjoyment in the buying process. […]

Marketing to Women is a critical component of your sales training strategy. It's no secret - Women love to buy!   The buying power of women (women statistics) is staggering...